Purple can be used across a vast array of applications, but it’s predominantly used for confectionery, says GNT.“As you can see in the Pantone animation, it’s all about color change in the modern world. Speaking to FoodIngredientsFirst, Maartje Hendrickx, market development and marketing and communication manager at GNT, which recently showcased its “ Power of Color” research at Fi Europe, says purple was the company’s color of the year for 2018 due to its powerful visual appeal, but for 2022, we’re moving away from a one-size-fits-all approach to color. In F&B, blue and red hues have been increasing in popularity, with coloring foods supplier GNT predicting red to be the color of the year in 2021. For F&B applications, industry players believe this could boost social media activity, while eliciting themes of empowerment and immunity.īlending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness, says Pantone. The color is the “happiest and warmest of all the blue hues,” blending the “faithfulness and constancy of blue with the energy and excitement of red” to deliver an “empowering mix of newness” with a “carefree confidence and a daring curiosity that animates our creative spirit,” said the company in its announcement.- Pantone has unveiled a new blue shade, Pantone 17-3938 Very Peri, a vibrant periwinkle blue hue with a violet-red undertone as its Color of the Year selection for 2022. Next year’s Very Peri symbolizes the changes the world is experiencing as we look to move beyond the isolation and uncertainty of the pandemic. “It was really important for us to come up with a new color, because we have a very new vision of the world now,” Pantone Color Institute executive director Leatrice Eiseman told CNN.Īfter the lockdowns of 2020, Pantone chose two colors, Ultimate Gray and the sunny yellow Illuminating, to represent quiet reassurance and resilience in the face of difficult circumstances, as well as optimism for the future. For its 2022 color of the year, global color authority Pantone has for the first time created a brand new shade: Pantone 17-3938 Very Peri, a vibrant periwinkle blue with violet red undertones.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
March 2023
Categories |